Most of the companies think that web site is everything in the world of marketing on the internet, but the web site only a small part of the marketing in the virtual world.
Many companies, including in Indonesia actually able to have the budget to do that, but what a pity they are not competent to do that, but their attempt to reach the online world only with the traditional method of marketing.
Nowadays more companies will 'go the Internet', and rarely companies are not 'go internet' if they do not want to become extinct (even though this is not a guarantee they can survive).
Consider the traditional concept of marketing such as Market Segmentation as a method to identify a group of consumers, in a broader market, which has the characteristics and needs are similar.
Well, now with the booming growth of the Internet in almost every country so this can become our market that is, a group of consumer's can be found online.
To be able to identify this new market segments, requires you to identify and implement various strategies and new techniques as an additional marketing strategy from conventional.
What is Internet Marketing (PI)? How does this differ with the concept of traditional marketing?
Some of them include planning strategies, analysis of the situation, customer analysis, market and product development, positioning, also different 5P, pricing, product distribution and online campaign.
But indeed, many of the principles, techniques, tactics in the PI stems from the traditional marketing strategy, but with the different implementation.
So in order to campaign your internet business successfully, you must recognize the concept of conventional marketing strategies.
This is a sample of marketing messages through the internet media ad campaigns,such as based on the testimonial campaign Web site, through a marketing site search, marketing and purchasing based pay-per-click, viral marketing, affiliate marketing, URL marketing, email marketing, online press releases.
Thus, the PI should be included in the section of Marketing Mix. Essentially, Internet Marketing defined as a combination of traditional marketing principles and interactive marketing methods applied to meet the needs of customer.
Therefore, the traditional marketing professionals need to get additional training to understand and can meet the needs of customer to become a great e-marketers.
Therefore it is suggested that companies in Indonesia should emphasize this internet marketing, at least ideally, there must be the marketing staff's dedicated specifically to consumers online although they must be synergized between online and offline.
Must also be distinguished from that PI must do by those who understand the traditional marketing as well, not by people from the IT department that do not understand the world of marketing in general.
At least IT workers is as the operational and the marketing people as commander in marketing strategy. So the e-marketers should command technology and graphics experts, because they absolutely do not even know the concept of traditional marketing especially online marketing's principles contained therein, because they only see from the technology not in the side how to use the technology for business, marketing and campaign to meet the needs of customer and generate profits.
Therefore it is time for your marketing team to know and learn about Internet Marketing to be one with all Marketing Mix in the company where you work.
